BRANDING.ILLUSTRATION.CONCEPT DEVELOPMENT
Concept 'The feeling of play'
2023
Trusty Tails is a rebranding project, aiming to bridge the gap between the RSPCA and public opinion by fostering positive conversations and embracing the playful nature of animals, based on the concept of ‘The feeling of a cuddle’ Trusty Tails brand combines illustration, pattern creation and photography to forge deeper empathetic connections with the target audience and achieve the charities main goal, putting animals at the forefront.
Concept 'The feeling of play'
2023
Trusty Tails is a rebranding project, aiming to bridge the gap between the RSPCA and public opinion by fostering positive conversations and embracing the playful nature of animals, based on the concept of ‘The feeling of a cuddle’ Trusty Tails brand combines illustration, pattern creation and photography to forge deeper empathetic connections with the target audience and achieve the charities main goal, putting animals at the forefront.
